Integrated platform means all systems and applications share data. Loyalty data are are valuable on their own, but it can offer richer insight when cross analysed with other data from your CRM or POS system.
A loyalty system that integrates with your CRM helps you plan personalised promotions or offers to loyalty program members and grow your customer base. According to 2019 BRP Consulting, consumers prefer personalised rewards for their loyalty to a brand, with 68% indicating they would shop at a store offering them over one that did not.
In addition, an integrated system can enhance customer experience: When the loyalty management system is linked with your POS system, members gain immediate access to their membership information anywhere on their smartphone or in store, creating a seamless online and offline shopping experience.
Data security is crucial in the digital era, especially when you have to handle your customer's personal data. A cloud based loyalty management system should meet core security and compliance requirements, protecting your data in 3rd party data centres and network.
With data stored in the cloud, cloud based loyalty management systems can also upload data in real-time. For example, when a member make a purchase, the transaction data immediately communicates with the loyalty system and membership points add to their account instantaneously. Cloud based systems also offer you real-time insights, offering you data summary and analysis to help you make better and faster decisions.
Cloud-based system also offer the flexibility that legacy systems can't. Since data are stored in the cloud, you can view and manage your loyalty program anywhere just with the right solution.
While a predesigned loyalty system is easy to use right out of the box, having a personalised loyalty program can add a personal touch to your product or service. A capable loyalty management should allows users to customise user interface, functions, data communication channels with coding.
Cloud Technology Connects Your Business and your customers
Cloud technology for loyalty management system provides you with valuable insights, and offers the flexibility for your company and customers. Nebulae offers cloud-based loyalty management system for B2B or B2C business of all sizes, letting you manage your loyalty program on a smartphone. Contact Nebulae to find out more on how to build a top loyalty system for your business.
